Project Scope
As the lead designer for Dutch Bros, I directed the creation of innovative ancillary lounge spaces, collaborating with a team of three designers to blend existing furniture with custom pieces tailored specifically for the brand. Working closely with vendors, I sourced and oversaw the design of custom furniture that fit seamlessly within the space, reflecting Dutch Bros’ vibrant brand identity. The project had a fast-tracked, three-month timeline, which required creative solutions to balance aesthetics, functionality, and brand alignment. My leadership involved managing the end-to-end design process, ensuring that every detail—from the layout to the custom-made furniture—supported the client’s vision. This project demonstrated my ability to adapt quickly under pressure, collaborate with external partners, and deliver a space that was both innovative and perfectly aligned with the client’s brand.
